Introduction :
Stooly's adventure in "Who Wants to Be My Partner?" was full of emotions and twists! Even the messages we wanted to convey weren't shown, and while no investors joined the adventure, the show was a real springboard for our brand of foldable and expandable furniture.
A short but explosive release: success beyond expectations
On Wednesday, February 19, 2025, the entire Stooly team was in front of the small screen , but also connected on social networks and mobilized to ensure the smooth running of our website. During the broadcast, the unthinkable happened: some of our stocks melted like snow in the sun : no more Sofas , no more partitions , we will have to wait until mid-2025 for the next restocking!
Fortunately, the Stooly team has prepared well for this tidal wave: site consolidation, mass recruitment, team stabilization... everything has been thought out to face the most anticipated tsunami of the year.
The next day, the excitement continued unabated. Our store was packed, our website saw record traffic , and our social media channels gained hundreds of new followers. We also received dozens of calls from media outlets and investors off-camera , opening the door to new development opportunities. INCREDIBLE.
A remarkable production: Stooly caused a sensation!
But Stooly's success wasn't limited to commissions and partnership requests. Our time on the show was also marked by bold and original staging .
Everyone was on their feet for Stooly... literally! You may have noticed: the show's set was initially empty of any furniture. The judges, returning from their break, even wondered where their chairs had gone!
The answer: an ingenious idea from the Stooly team. While Lai and Delphine passionately presented the brand, Christelle and Saoussen, our sales and communications managers, gave a live demonstration . Foldable and extendable furniture appeared out of nowhere, transforming the set into a stylish and functional space in the blink of an eye.
This staging caused a sensation among the jury and viewers, highlighting the innovative and practical aspect of Stooly furniture .
A “no” that brought back a lot of “yes”!
During our appearance on the show , we discussed our plan to relocate our production. Unfortunately, this message was not highlighted. Currently, our furniture is manufactured in China, but our goal is to move to 100% Made in France production by early 2026.
Although the investors of "Who Wants to Be My Partner?" did not invest, during filming they offered us valuable advice. In addition, the show highlighted Delphine and Lai's commitment, resilience, and determination, which sparked the interest of many industry players, a few days after the episode aired on M6 .
The adventure continues: a promising future for Stooly
The Stooly adventure doesn't stop there. We continue to work with passion to offer you innovative, durable, and Made in France folding and extendable furniture .
We would like to warmly thank all those who supported and encouraged us during this adventure.
Your trust is our greatest motivation.
Stay connected (Newsletter, Instagram , Linkedin , etc.) to follow Stooly's next steps!
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