The box: Hermès, Louis Vuitton, Louboutin, Dior... they all succumbed to it!

When we think of kraft paper, we often imagine packaging, moving boxes, or Amazon packages.

Yet this modest material is experiencing a real renaissance, driven by designers, architects and luxury brands which have made it a symbol of innovation, durability and elegance.

At the house of Stooly , we share this vision: cardboard is not just a material, it is a philosophy is a movement that surpasses us . Our foldable and stretchable origami kraft furniture proves that this material has infinite potential, and the biggest brands in the world confirm this every day.

Cardboard, a material that inspires the greatest

Shigeru Ban: The architect who redefined cardboard

Shigeru Ban, winner of the Pritzker Prize in 2014, is a pioneer of cardboard architecture. His structures, such as the famous Paper Church in Kobe, show that cardboard can be both durable, aesthetic and ecological . Its emergency shelters for refugees, built with cardboard tubes, prove that this material has its place in large-scale projects. Discover his work here .

" Innovation is not limited by building type any more than compassion is limited by budget. Shigeru has made our world a more beautiful place ," said the jury for the $100,000 Pritzker Prize, established in 1979 by Jay A. Pritzker.

Japanese architect Shigeru Ban, inside the "Paper Tower" he designed for the London Design Festival. The tower, which is made of cardboard tubes, is 22 meters high, making it the largest cardboard tower in the world. The tower is located outside the Royal Festival Hall, South Bank, London, United Kingdom.

Frank Gehry: From Cardboard to Titanium

Before designing iconic buildings like the Guggenheim Museum From Bilbao, Frank Gehry explored cardboard in the 1970s. His chair Wiggle Side Chair , from the collection Easy Edges , has become a design classic. Gehry showed that cardboard could be a material of luxury and avant-garde . His iconic "Wiggle Side Chair" is sold for more than $1,000 on the website of its publisher, Vitra.

1969–1972: After founding his own firm in Los Angeles in 1961, Gehry discovered a pile of corrugated cardboard outside his office and began experimenting. Inspired by his childhood spent exploring his grandfather's hardware store, Gehry began creating the Easy Edges furniture series, showcasing the strength and versatility of cardboard.

" I discovered that by alternating the direction of the corrugated layers, the finished panel had sufficient strength to support a small car, and a uniform, velvety texture on all four sides," he told the Christian Science Monitor in 1972. "I found that I could cut these panel sections into geometric shapes, or fold them into sculptural creases, like candy ribbons. "

"The Wiggle Side Chair", the first cardboard chair, dating from 1970. By Franck GEHRY.

Eva Jospin and Dior: a poetic fashion show in the service of dreams and cardboard

At the Dior Spring 2022 show, French artist and sculptor Eva Jospin created a spectacular cardboard installation inspired by mythical caves and forests. This collaboration demonstrated that cardboard can be a material of choice for large-scale artistic and scenographic works. See how she created Dior's poetic set with cardboard!

(French sculptor and artist Eva Jospin and her monumental work in corrugated cardboard.)

Luxury brands embrace cardboard

Hermès: The elegance of sculpted cardboard

Hermès collaborated with the designer Giles Miller to create sculpted cardboard decorations, transforming this material into a true work of art. Cardboard here becomes a luxury material, valued for its aesthetics and its ecological potential . Discover their windows .

(Hermès window displays in their three Bangkok boutiques and the one in Phuket tell the story of the “Phenomenal Horse”. By Teaspoon Studio )

Christian Louboutin: Cardboard animals for a Parisian boutique

The Louboutin boutique in Paris was decorated with cardboard animals, creating an atmosphere that is both luxurious and playful . This use of cardboard shows that it can be both sculptural and artistic . 

Decorative animals in flaky Kraft for the Louboutin boutiques, rue Saint-Honoré, Paris.

LVMH: A hit in the luxury world

Brands like Louis Vuitton And Dior , part of the LVMH group, have integrated cardboard into their pop-up events and art installations. These initiatives prove that cardboard is a material versatile and durable , capable of integrating into luxurious environments.

Frank Gehry also dedicated his Fish Lamps to the Louis Vuitton Foundation.

(the Baroque cardboard caves / Eva Jospin for the Dior fashion show )

Stooly: Much more than cardboard furniture

At the house of Stooly , we believe that cardboard is an exceptional material. Our folding and stretching furniture is made of origami kraft paper, strong and compact. The range is designed to adapt to your needs, while respecting the planet. We share the vision of these big names in design and luxury , who have shown that cardboard is much more than just a material: it is a philosophy .

Why choose Stooly?

• Innovative design : Our furniture is both elegant and functional .

• Sustainability : Made from recyclable origami kraft, they are part of an approach ecological .
  

• Recognized by the greatest : Brands like Lancel , Hermès And LVMH trust us for their events and installations. Moreover, from the entire range, our iconic Origami pieces, which are a great success with these luxury houses, are the Arthur bench and the Léon stool .

(Installation made by the Parisian Lancel boutique in 2022, with Stooly benches, stools and display stands / kraft, Garnier Brown color)

Conclusion: Art & Kraft , material of the future

Cardboard is no longer an underestimated material. Thanks to visionary designers like Shigeru Ban and Frank Gehry, and to luxury brands like Hermès, Dior and Louboutin, it has become a symbol of innovation, sustainability and elegance . At Stooly , we are proud to be part of this revolution. Our cardboard furniture is not just an object, it embodies a vision : that of a world where design and ecology go hand in hand.

And you, ready to adopt the Stooly revolution? Discover our collection and be inspired by the infinite potential of cardboard. Explore Stooly here .