A year separates these two photos!
"A year ago today, we were at the notary's office, in the snow. We had just signed the promise of sale of the land in Chalifert (77) to build our Stooly factory - event furniture 🇫🇷. A project that we had been carrying out for several years and whose signing was only one step, the first of a long marathon.
A year later, the time for consecration has arrived. On December 27, 2024, we definitively signed the sale. It's official, construction of our factory will begin in a few weeks!" - Delphine LAU, co-founder of Stooly.
From Asia to France: a bold gamble
This factory is much more than a workplace. It symbolizes our ambition to relocate our furniture manufacturing to France. Today, our products are still manufactured in Asia, but our goal for 2025 is clear: 100% Made in France production.
We know this choice is bold and complex. It involves profound changes for Stooly: additional costs, significant logistical challenges, and an adaptation of our production facilities and our R&D. But for us, there is no hesitation. Our customers expect this commitment, this ethic.
"Are you working backwards?"
This is the question some people ask us. It's true that most companies do the opposite: they start with local production, then relocate to reduce costs.
At Stooly, we're making the opposite bet. We believe in the value of Made in France products, in the quality of our expertise, and in the relevance of local production. And we're ready to take on the challenge: maintaining competitive sales prices despite rising production costs.
A dream taking shape
This land is much more than just land. It's a place where we will create jobs, where we will innovate, where we will produce meaningful furniture. It's a place that will embody our values and our commitment to more responsible consumption.
We have the building permit, the bank loan, and, above all, the energy to see this dream come true. We are proud to share this adventure with you and thank you for your support.
Stay tuned to follow the progress of the construction of our Made in France factory! Even Le Parisien has talked about it!
But the year 2024 does not end there:
=> Olympic Games: Stooly is extremely proud to have equipped the athletes' rooms with our stools, a great contribution to this global event.
=> Viral video: Over 30 million views on TikTok and Instagram thanks to Monsieur Astuces and Christelle DA SILVA's ultra-lively demonstration. Thank you for this great energy!
=> Report on Arte: "Sustainable furniture" , a report that highlights our talented designer Saoussen MAHFOUDH. A magnificent recognition for Stooly.
=> The Olympic flame: Delphine LAU had the immense honor of carrying the Olympic Flame for the Île-de-France region, an unforgettable experience that will remain in the hearts of the entire Stooly team.
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